Ø Ratih
Prihatiningtyas
Ø Class
of Consumer Behavior February 2012
Ø College
of Economic and management
Ø Class
Notes Based on Ujang Sumarwan. 2011. Consumer Behavior: Theory and Marketing
Aplication. (Perilaku Konsumen: Teori dan Penerapan dalam Pemasaran). PT Ghalia
Indonesia
Ø Department
of Family and Consumer Sciences
Ø College
of Human Ecology
Ø Bogor
Agricultural University
Ø Departemen
Ilmu Keluarga dan Konsumen –Fakultas Ekologi Manusia- Institut Pertanian Bogor
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